True strength is more than how much you can lift, or how many sets and reps you can lift it. True strength is the sum of all that you are, and all that you are overcoming. It is your "WHY".

How do you adequately define a company with a mission so deeply personal and unique to every customer and team member? It’s simple. Behind every single fitness enthusiast, there is a story, and a reason. Unseen Strength exists to tell those stories in the truest and most authentic way, while providing the highest-quality products and services to support our customers in reaching their goals, coping with their “whys”, and building the Unseen weightlifting community.

Aesthetically speaking, an Unseen athlete covers a huge spectrum of people, from the vascular shredded bodybuilder, to the average-looking beginner who is learning discipline and building a habit/routine for the gym. Our customers can look like anybody in the gym, but more important than what our customers “look” like are the specific and varied reasons that they are there. 

Is it how much you can lift? How many times you can lift it? 

Or is the true definition of strength found in the word, “why”? The why behind what drives you to push through that last rep, set a new PR, and suit up when you’ve had a sh*ty day. That’s what people don’t see about you. They see you lifting, they see you working, but they don’t see your real strength.

They don’t see the reason you are there in the gym, fighting your demons, and building your best self.

But we do.

Your work in the gym is the outward expression of your inner struggle.

Unseen Strength is the movement, products, services, and the stories that support your "why" in the gym.